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What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

For example, a soup company will set a buy order for when the temperature drops below a certain level. Or an allergy medicine can have a buy order set for when pollen levels rose in certain geographic areas. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

APRIL 25, 2022

In fact, by 2024 the paid search market size is expected to grow by over $191,104,000 : Well-crafted, targeted ads can really increase the potency of a marketer's advertising efforts. When paired with an optimized post-click landing page , ads reach their full potential. Designing click-worthy banner ads. Protecting click fraud.

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