What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. This is called CPM — cost per mille (mille is French for thousand). ad spend lost to fraud this year.
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