The Black Box of Content Attribution: How to Engage With Consumers More Authentically
Contently
MARCH 21, 2023
We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Ideally, the attribution model will inform senior leaders, sales, and other critical stakeholders of content’s impact on business results.
175 
Let's personalize your content