Remove 2024 Remove B2B Sales Remove COA Remove Effectiveness
article thumbnail

Winning the B2B race from sales to profitability

Martech

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. We explore strategies to evolve from a sales-driven startup to a mature, profitable company. The race that we are engaged in is B2B. I’ll run you a race and prove it.”

COA 111