The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. There was once a time when we would generate a lead and our job would be done. Are you integrating third-party intent data?

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Directive Agency

NOVEMBER 15, 2018

If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile. TOFU: The purpose of top of funnel content is to generate brand awareness and perception amongst your target audience.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

SnapApp

JANUARY 24, 2019

Drop in lead-qualifying questions to gather information, uncover buyer intent and determine where that prospect is in the funnel. According to 2019 data from HubSpot, more than 40 percent of salespeople feel that prospecting is the most challenging part of the sales process. Let’s get started. Top of the Funnel.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92