2018 Deep Linking Mobile Marketing Trends 
Outbrain
MARCH 6, 2019
After successfully implementing your app marketing plan , you’ve hopefully reached your set KPI for install rate. See this graph which illustrates the downward trend, from day 1 after downloading an app to day 30. Mobile app owners must actively combat this downward trend by finding ways to boost engagement and reduce churn.
Outgrow
MARCH 18, 2021
From the time Sean Ellis coined the term growth hacking, interest in growth hacking as a marketing strategy has only seen an upward trend. Source: Google Trends. According to him, traditional marketing was qualitative in nature. And so, one couldn’t see the impact of marketing efforts on the revenues.
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