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5 Reasons Why Startups Must Invest in Customer Experience

Mailmunch

Customer experience has become a major differentiator across all industries. From hospitality to airlines, customers are willing to shell out extra dollars to get better service. Customer experience is totally different from a product or service. At the onset, both brands serve content to their customers.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

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Women’s Equality Day: 4 Ways to Develop Women’s Leadership Skills

Full Circle Insights

Shortly after my co-founders and I launched Full Circle Insights, I was invited to attend an event at a bank to honor 100 startup CEOs. Related to the point above, it’s also critical to recognize the skills a good leader must have and make sure potential leaders want to develop those skills specifically. Got CMO Skills?