SnapApp

NOVEMBER 2, 2017

The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . The modern B2B buyer journey has become far more complex. . .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

SnapApp

AUGUST 31, 2017

To understand and identify the generational differences and impact of those differences on the B2B sales process and buyer’s journey, SnapApp and Heinz Marketing conducted a survey over two weeks in late June 2017. . Mpowered Marketing | Chief Strategist. . . Stagg Digital | Digital Brand Marketer. . .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Atomic Reach

APRIL 12, 2019

In 2017, 269 billion emails were sent and received each day. Unlike social media and other marketing channels, you can better tailor your messaging depending on who is seeing it. In itself, email marketing allows for a variety of ways to customize your email messaging. How do different generations interact with email?

Statistics 110

Statistics Paid Content Email Marketing Planning 110

Heinz Marketing

JANUARY 29, 2018

He was talking about how you have to align your content to every stage of the buyers journey and the customers’ life cycle so you have an idea of that full story. We got really, really lucky to acquire one of my favorite technologies, BrightFunnel at the end of 2017.

Top of Funnel 75

Top of Funnel Account Based Marketing Storytelling ABM 75