The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now
Porch Group Media
OCTOBER 29, 2020
Back in 2017, ad serving firm Flashtalking analyzed 20 advertisers worldwide and found that 64% of their tracking cookies were either blocked or deleted by web browsers. Challenges such as audience reach, pricing, privacy and targeting inaccuracy were cited as barriers to digital ad success. source ). 1) First-Party Data.
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