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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

However, while this approach undeniably enhances the customer experience, and as such, the performance of a company’s marketing campaigns, businesses that are using this tactic have to be careful. Online privacy is necessary in order to protect information as well as to prevent customers from being exploited by businesses.

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Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

According to the 2017 – 2018 National Association of Corporate Directors (NACD) Public Company Governance Survey, boards have a high level of discomfort with cyber-risk management. And, audit your technology vendors to ensure that they comply with your security and data privacy policies and standards and are GDPR-compliant.