Remove 2016 Remove Copywriting Remove CTR Remove SEM
article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Dela is a renowned thought leader in email marketing and posts around email development strategy, email marketing optimization, copywriting, subject lines, and new marketing trends and happenings. Why should you follow him?

article thumbnail

What is PPC? A Guide to the Basics

QuanticMind

There are several types of PPC advertising, but the most popular remains paid search, commonly known as search engine marketing (SEM). In 2016, Google’s advertising revenue reached a massive $79.4 This may be incredibly time-consuming but it’s the foundation of every SEM program. So, how do you improve your Quality Score?

PPC 40
article thumbnail

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Although the concept of account-based marketing can be traced back to the early 1990s , it wasn’t until Terminus introduced the Flip My Funnel movement in 2016 that this methodology really started to grow in popularity. The SEM Post. Five hacks to enhance your organic CTR and rankings in SERPs. Terminus Blog. The Moz Blog.