Zoominfo

JULY 11, 2018

The Importance of Content Marketing. Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). B2B Content Marketing Spending.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

JULY 21, 2019

The Importance of Content Marketing 47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson ( source ). Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 billion in 2014 ( source ). 84% of people expect brands to produce content ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . Paid content promotion is up 5x since 2014 - Orbit Media. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122