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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

Was it urgency, testimonials , color? SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. HANDPICKED RELATED CONTENT: Identity Matters: How Content Strategists Build Trust and Loyalty. Brand name recognition. What did it find?