2013 Lead Management Lead Nurturing Privacy 
BenchmarkONE
JANUARY 25, 2023
Key Features: Lead management Lead segmentation Data cleaning Dynamic tracking Performance metrics Opportunity management 4. With a single click, you can capture leads directly from LinkedIn Sales Navigator or any website and add them to your favorite sales tools.
Martech
FEBRUARY 25, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. San Francisco-based Salesforce was founded in 2007 but it purchased Pardot in 2013.
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