Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

NetLine

JANUARY 23, 2020

The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. Instead of thinking about channel contribution to pipeline, all marketers need to think about multi-touch attribution and automated marketing mix analytics.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Engagio

OCTOBER 13, 2020

In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). Need for multi-channel orchestration. CHANGE #6: Orchestrate Plays Across Channels. No marketing channel alone is effective enough to get your message through. B2B match rates can be as low as 20%.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126