ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology is a strategic concern. Or does it?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Adobe Experience Cloud Blog

MARCH 28, 2014

Depending on your goals, you can look at solutions that provide content creation, content production, or content distribution. If you loved the Marketo Marketing Nation Summit 2013, expect even more of your visit this year. Content marketing – Content marketing is a great way to start making a name for yourself in your industry.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Engagio

OCTOBER 13, 2020

Telecom, healthcare, distribution, banking, and large capital businesses such as jet engines are all thinking about recurring revenue past the initial sale. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. This is exactly why I founded Engagio and later decided to merge forces with Demandbase.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SnapApp

DECEMBER 14, 2016

Marketers can be smart about the content they create and distribute to break through the noise for the accounts that matter most. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. [link] | https://twitter.com/amandamaks. Glad you asked. Back to top. Mike Lieberman.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62