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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email. SMB: Small-to-Medium Business. WOM: Word-of-Mouth. UI: User Interface.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email. 81) Small-to-Medium Business (SMB).