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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. SMB: Small-to-Medium Business. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 81) Small-to-Medium Business (SMB). 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). Learn how to create an SLA here.