KoMarketing Associates

OCTOBER 30, 2018

Back in 2013, Sirius Decisions said that 60 to 70 percent of B2B content was sitting unused. These are places in the B2B buyer journey where there isn’t an appropriate piece of content, either for that phase of the journey or for a particular persona. For starters, many of us now have a documented content strategy.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

SnapApp

DECEMBER 4, 2017

Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 14, 2016

For marketing practitioners 2017 will see the combination of the power of Marketing Automation, and Content Marketing, to deliver quality and relevant content personalized to the buyer journey. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

Its CXA platform removes the barriers created by legacy email, marketing automation, CRM, and service and support solutions and helps businesses deliver a connected customer experience without forcing them into an all-in-one marketing solution. Sales Partnership shares customer intelligence across every touch of the buyer journey.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121