Martech Advisor

MARCH 11, 2020

The unit of exchange is data – the behavioral, financial, relationship, location, and personal identity information that gets exchanged – knowingly or not – in return for an ever-improving, loyalty-building customer experience. First appearing in 2013, CDPs have become a popular go-to technology for marketers.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. In addition to email marketing, dotdigital supports the personalization of marketing messages across SMS, push notifications, live chat and social ads.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Single Grain

JULY 21, 2020

Traditional software is not always easy to use because it requires a lengthy installation process and customization with regular upgrades that degrade the overall user experience. This is not true with traditional software where updates are a constant, usually frustrating, process for the user. billion as of 2019. B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94