43 Execs Explain How Millennials Impact B2B Buying Committees
SnapApp
AUGUST 31, 2017
To understand and identify the generational differences and impact of those differences on the B2B sales process and buyer’s journey, SnapApp and Heinz Marketing conducted a survey over two weeks in late June 2017. . Those who answered “No” were excluded from the survey. . FINAL RESULTS (PLUS EXPERT OPINION). Education over advertising.
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