Customer Experience Matrix
JANUARY 22, 2013
Only study I can find is from Loopfuse in 2011, which found just under 30% of marketing automation users do lead scoring. So the jury is still out on which approach will prevail -- but I do think that "ease of use" by itself is no longer in contention. Actually, I have trouble laying my hands on the actual statistics.
Customer Experience Matrix
DECEMBER 13, 2011
The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.
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Customer Experience Matrix
FEBRUARY 12, 2013
For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation.
B2B Marketing Zone Posts
JANUARY 4, 2011
Loopfuse , June 30, 2010. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010. Dramatically improving marketing conversion ROI with “social&# landing pages - Conversionation , July 30, 2010. 26 Must-Have Negative Keywords for B2B PPC Campaigns - The Point , March 16, 2010.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
7 Reasons Print Will Make a Comeback in 2011 - Junta 42 , August 11, 2010 Okay.there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. 7 Reasons Print Will Make a Comeback in 2011 , August 11, 2010. Blogging is hard work.
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