article thumbnail

11 Essential Elements of a Well-Designed Marketing Ebook

Hubspot

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. 3) Skill/Topic/Persona Tags. How many ebooks does your marketing team have in its content arsenal? 2) A Visual Cover.

Design 28
article thumbnail

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. Business Blogging. This is short for web log or weblog. Need an example?

article thumbnail

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Business Blogging (30). The following are the top items from featured sources based on social signals.