Remove 2011 Remove BtoB Remove Burn Rate Remove Web 2.0
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The Role of B2B Marketing

Marketing Insider Group

Augmented Reality For B2B Marketing in 2011?" In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales.

article thumbnail

The Role of B2B Marketing

Marketing Insider Group

Augmented Reality For B2B Marketing in 2011?" In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales.