Biznology

AUGUST 24, 2012

Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. 2) What’s the ROI on the sale, meaning how much sales and marketing investment do I need to close the piece of business? . Photo credit: dolphinsdock. What touch sequence is most productive?

Marketing Attribution 80

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel 80

Full Circle Insights

NOVEMBER 25, 2020

Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. In 2010, I got that chance when I started Full Circle Insights with three friends who were also passionate about marketing analytics.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Full Circle Insights

NOVEMBER 25, 2020

Google retargeting, abandoned cart emails, and cross-channel advertising are examples of the powerful digital marketing tactics that cookies unlocked.”. Cookies also allow digital marketers to map customer journeys, which is the foundation of attribution and calculating an accurate ROI on marketing spend, according to Hogan.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52