2010, CPO, Fulfillment and Personalization

How the most successful B2B startups came up with their original idea

Lenny's Newsletter

AUGUST 8, 2023

The more important thing, actually, is to find something that you are personally passionate about, because any good company takes a long time to build. Back then, I tended to be a shiny-object person, so left to my own devices, my natural inclination was just to go find all the shiny objects on the surface. Art by Natalie Harney.

Startups

Startups Work Management CPO Enterprise Management

Reflecting on 10 Years of Building Buffer

Buffer

NOVEMBER 30, 2020

2010: After getting paying customers, I shifted the focus to marketing. I launched Buffer on November 30th, 2010. I decided to participate and committed to launching the first version of Buffer by the end of November 2010, which I only just accomplished. Becoming fully remote didn’t mean we never met up in person, though.

Ad Building

Ad Building Work Management Paid Search Agency Transparency

B2B Marketing Zone

How the most successful B2B startups came up with their original idea

Reflecting on 10 Years of Building Buffer

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