B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
Online Marketing Institute
DECEMBER 9, 2009
B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Search marketing should be a top priority for organizations in any industry. Nice stuff.
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