Remove 2010 Remove Advertorials Remove Custom Publishing Remove Ethics
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Can Focusing on Content Marketing Help the ASJA Survive?

Contently

Cleaver is the first development chair of the ASJA Educational Foundation, which was founded in 2010 under the ASJA Charitable Trust. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine. Content marketing is simply a new word for that despised 20th-century tool: advertorial,” she said.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)