Industrial Marketing Today

MAY 5, 2010

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

SEPTEMBER 20, 2010

Companies should go into the RFP process looking for a partner, not an order-taker. There’s a difference between a client seeking an agency-partner and someone looking for a “vendor.&# Then, I bet they’d be more appreciative of qualities like judgment and critical thinking. All rights reserved.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115