How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections
Mereo
DECEMBER 21, 2023
This pattern is similar to what we saw in the 2008 / 2009 recession. Based on conversations with executives and from market pulse conversations with our client’s buyers, in 2023 there was a lot of “paralysis” as B2B leaders looked for clarity. When they did not have that clarity, they froze.
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