2009, Buying Cycle, Disintermediation and Linkedin

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle.

Social Media

Social Media Social Marketing Media Planning

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year. The End of Sales as we Know It?

Work Management

Work Management ROI Marketing Management Marketing Budget

B2B Marketing Zone

Have Digital Marketing and Social Media Killed the Industrial.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

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