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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Death of a Salesman?

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The invitation often coming after key decisions have already been made.

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Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Too many salespeople, with no quality control on sales methods. 247 to be exact. We've seen it before.

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Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Too many salespeople, with no quality control on sales methods. 247 to be exact. We've seen it before.

article thumbnail

Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Too many salespeople, with no quality control on sales methods. 247 to be exact. We've seen it before.

article thumbnail

Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Too many salespeople, with no quality control on sales methods. 247 to be exact. We've seen it before.

article thumbnail

Investment Killed the Internet Star

GreenRope

In 2009, I started investing in developing GreenRope because the industry was moving away from simple "batch and blast" email. Last year, in 2014, we made Inc Magazine's top 500 fastest growing companies. Too many salespeople, with no quality control on sales methods. 247 to be exact. We've seen it before.