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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. A Robert Half Technology study announces 54% of companies blog social media sites. September 2009 Online Marketing News.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Have a look at the reports here: 2009 and 2010. So that’s the background…now on to the conclusions from our new study.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email. A Forrester research study shows that “6.2% of key influencers are responsible for 80% of the influence in social media”.

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New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark Consulting

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

ENews Sign-Up. --> Magazine. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. Study: B-to-B Marketers Lagging With Social Media. Raphael is Associate Editor of FOLIO: Magazine. Submit Now. -->. ); Pagination or Scrolling: Which is Better for Magazine Navigation? Browse Issues. Subscribe Now.

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3 Examples of B2B Marketing Campaigns That Made Headlines

Launch Marketing

Be sure to focus on what your customers are interested in, even outside of your product – whether it’s fun cultural references or more traditional content like video documentation and case studies. In 2009, Adobe acquired the marketing analytics company Omniture. The campaign began with bi-weekly emails segmented by industry.