markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Take a look at this video and decide for yourself.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 29, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

New Top-Level Domains Expected in 2009. The Hiring Manager Interviews: David Price Knows Exactly What He Wants and Needs from Candidates for His IT Department. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Development.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

AUGUST 4, 2010

Sell value vs. price - Traditional sales professionals focus on price, and therefore leave the discussion open to discounting. SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40