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A Marketer's Guide to Complying With EU Cookie Laws

Hubspot

Remember when web and marketing analytics were just about measuring the number of times your page loaded? It's a question that many government organizations are starting to consider; in fact, the European Union took up the issue back in 2009. We've come a long way, baby. What hogwash. But with great power comes great responsibility.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Their PPC team is an expert in managing Google Display Network campaigns, Google Text Ad and Banner remarketing campaigns, Google Dynamic Remarketing campaigns, and Google customer and audience matches. Managing analytics integration. Designing click-worthy banner ads. Top Clients: Canon. National Geographic.