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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

You can buy the book from Amazon and visit his site at www.distributiontrap.com. I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. A challenge for all marketers!

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Get the Most Out of Twitter Hashtags

Online Marketing Institute

blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 How Popular Is the iPhone, Really? More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. Kathe Malinowski Glad you cleared that up! simonrojas very enlightening!

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