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Marketing By Objectives « The Effective Marketer

The Effective Marketer

Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. Maybe now is time for some change. Like Be the first to like this post.

Planning 100
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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. How can we improve this process?

Planning 100
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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

So here are a couple of important lessons we marketers can all learn from their mistakes: Kindle Lesson Number 1: Integrate Your Sales Channels For almost 10 years I’ve been a loyal Wall Street Journal subscriber. Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. Like Be the first to like this post.

Planning 100
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tools of the trade: webinars and online presentations

The Effective Marketer

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? I hope these simple tips will help you with your webinar initiative!

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better time management with smart calendars

The Effective Marketer

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. Like Be the first to like this post.

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getting stuff done with ms outlook

The Effective Marketer

Drucker, “The Effective Executive” If we could just create our plans for the year and stick to them without having any additional requests or emergencies come up after that, life would be perfect. Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Marketing Charts ). Marketing Charts ). eMarketer ).