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B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. The clear target is CTO’s in medium size ($35MM) to large companies (no upper size limit). per year.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. This situation is repeatable small, medium and large organizations. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Jigsaw (10). Great content this month via the B2B Marketing Zone. Is social media creating a generation of cowards? encourage you to restrain your enthusiasm. Event (105).