2009 ActiveConversion Blog Direct Marketing 
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
Online Marketing Institute
JULY 31, 2009
Plenty of good blog fodder for analysts for the foreseeable future -- this whole area can use all the help it can get in trying to figure it out! Direct marketing lists? Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. Lead farming?
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