Customer Experience Matrix

JULY 10, 2013

I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. The system can also create Facebook landing pages and track visitors to them.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Online Marketing Institute

JULY 31, 2009

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

APRIL 14, 2009

Sadly, some vendors didn't get the memo and have built products that straddle my categories. Emails, landing pages and Web surveys all support rule-driven content selection, which lets the system send different messages in different situations even without conventional branching. Consider LeadLife. My point exactly.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Online Marketing Institute

JUNE 30, 2009

This is fine when you intend to link somewhere, but less so when every one of your pages has a hidden outbound link. Google warns not to do anything with your site that is explicitly meant for bots or to try to game page rank. Hidden links in noscript tags certainly fall into this category.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40