Building a Playful Brand, Brick by Brick: The History of Lego Marketing
Hubspot
AUGUST 16, 2015
In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. He called them "automatic binding bricks" because they could stack on top of each other and lock in place with round studs that fit into a hollow rectangular bottom. Here's a brainteaser for you: How many Lego bricks do you think exist in the world? 1930s – 1940s.
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