2008, DemandBase, Generation and Purchase Intent

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2008

DemandBase

Generation

Purchase Intent

Demandbase One: Fusing the Best of Inbound and ABM for Modern B2B Marketers

Engagio

NOVEMBER 11, 2020

Fifteen years ago, inbound marketing and demand generation were revolutions in B2B go-to-market strategies. No more generating leads from companies that Sales didn’t want to talk to. Both Demandbase and Engagio shared a common vision, to transform the way B2B companies go to market by building next-generation marketing technology.

DemandBase

DemandBase Account Based Marketing ABM Marketing AI

The Future of B2B is Changing. Are You Ready?

Engagio

OCTOBER 13, 2020

At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. Is that level of interest trending up, showing early stages of purchase intent? sources in their research.

Sales Management

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution

B2B Marketing Zone

Demandbase One: Fusing the Best of Inbound and ABM for Modern B2B Marketers

The Future of B2B is Changing. Are You Ready?

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