Remove 2008 Remove CRM Remove WOM
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above.

article thumbnail

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= We have been saying many of these things for the past year. Kipp Bodnar´s last blog. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

article thumbnail

Is Social Media Too Big For Its Britches?

Convince & Convert

Social CRM The new telephone. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ). “Social media&# will change customer service more acutely than it will change marketing.