2008 Communities Narrowcasting Research 
Customer Experience Matrix
SEPTEMBER 9, 2009
Of all that research I mentioned last week , two pairs of facts stood out. This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. database marketing, or, more poetically, narrowcasting. search marketing.
Single Grain
DECEMBER 6, 2019
Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. With Google continuing to value well-researched, regularly updated articles, many leading businesses will continue to invest heavily in content marketing throughout 2020.
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