2008 Blast Campaigns Buzz Media Plans 
Convince & Convert
SEPTEMBER 14, 2010
August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. As more marketers get on the bandwagon, the consumer is going to be pelted with “messaging&# from these marketers and it’s only a matter of time when the consumer’s tolerance for this messaging reaches a point of saturation.
Convince & Convert
JULY 28, 2010
Sales is fleeting, it has to be re-created every blasted quarter. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Goodwill shows up on the balance sheet and it stays there until you do something to write it off. Sales does produce cashflow, and you can't pay for a cab ride with goodwill.
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Convince & Convert
AUGUST 18, 2010
No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. It is in many ways the social equivalent of “batch and blast&# email newsletters.
Convince & Convert
JUNE 30, 2010
For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. It’s time to start thinking about social media the same way. It was lots of fun and they got a lot of buzz. Because relevancy = respect.
Convince & Convert
SEPTEMBER 21, 2010
Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. SXSW sounds like it was a blast for you and that the event is really about embracing the randomness around you. I’ll write about that soon.
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