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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Don’t send blanket solicitations to bloggers in the same general industry. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Expecting a blogger to keep under wraps news for several weeks is ridiculous. Don’t embargo an announcement for more than a few days.

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B2B Marketing ROI

Online Marketing Institute

Within the B2B industry, your website can mean everything to your potential customers. The article Give Them the B2B Content They Want tells you how to give your online visitors just that. According to the article, when buyers are searching for information on your site they ask 3 questions: Am I in the right place?