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Get More Email Opens and Clicks Using Behavioral Targeting

Adobe Experience Cloud Blog

Their personas and demographics tell you what they might be interested in, but their behavior tells you what they definitely are interested in. Traditional email providers don’t help much with data aggregation. Author: Jon Miller Knowing who your customers are is great, but knowing how they behave is even better.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.