B2B Marketers: What gets us through this?
Strategic-IC
MARCH 24, 2020
Equally, CMOs are being asked to justify planned spend, and, in some cases, reduce spending on certain marketing activities. In times of economic uncertainty it is normal to draw parallels with previous economic downturns such as those caused by the dot.com bubble or the 2008 credit crisis. Let’s be clear. Let’s be clear.
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