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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

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In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Your open rates are skewed Email numbers are no longer accurate. Sample and Population. Stopping a test should be based on sample size. They’re not as effective anymore.

article thumbnail

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Your open rates are skewed Email numbers are no longer accurate. Sample and Population. Stopping a test should be based on sample size. They’re not as effective anymore.