2007 Lead Vendors Website Personalization 
The ROI Guy
MAY 6, 2010
“Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#
The ROI Guy
DECEMBER 6, 2010
From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools.
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The ROI Guy
FEBRUARY 4, 2009
Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Quite often arbitrary cost-cutting leads to inflated costs in the IT ecology. Bullet-proof business cases need to be made for any money to change hands.
The ROI Guy
NOVEMBER 4, 2010
For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. However, many vendors would say that sales opportunities are not moving forward the way many would like.
The ROI Guy
JANUARY 17, 2011
To address the frugal buyer, leading sales enablement groups and marketers are now providing tools to help buyers diagnose their issues, justify solutions, and compare to prove superior value. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. 6:20 AM Andy said.
The ROI Guy
DECEMBER 14, 2005
Following such generalized advice can lead to spending misallocation and competitive disaster. Vendor ROI: Can it be trusted? Carr’s assertions to all IT investments certainly do not reflect Mr. Carr’s full sentiment in his writings, nor does it clearly reflect the realities of return on IT investments.
The ROI Guy
JULY 22, 2010
This easy-to-use tool is accessible through ShoreTel’s public Web site and is based on the TCO industry standards that Alinean has established, incorporating independent third party research from leading firms. The ShoreTel TCO Tool leverages the significant resources of Alinean, including its worldwide metrics database.
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